About
About DIVE Madhouse
DIVE Madhouse is more than an artistic identity—it is a transformative journey through color, emotion, and raw expression. Created by Fredrik Sologub, DIVE embodies a decade of exploration, shaped by a life lived across cultures, continents, and pivotal personal transformations. As both a pseudonym and creative arena, DIVE separates the artist’s personal self from the visceral, abstract, and contemporary works that define his art.
At the core of DIVE's creations is a stream-of-consciousness process, where vivid layers evolve to reveal dynamic, dreamlike worlds. Deeply inspired by the subconscious, dreams, and fragments of childhood memories, his works often manifest as figurative objects and evocative color schemes. This dialogue with the subconscious allows his art to connect with viewers on an emotional level, inviting them to explore their own inner worlds.
Film: “DIVE’s Madhouse”
A platform for Visionary Art
Madhouse serves as the physical and digital stage where DIVE’s creativity takes flight. More than a platform, it is a realm of limitless imagination, offering a ceiling high enough to accommodate the unbridled energy of his vision. From raw and intimate showrooms to grand exhibitions and digital showcases, Madhouse is the epicenter of DIVE’s artistic universe, a space where his art continues to evolve and inspire.
A Global Presence
In recent years, DIVE Madhouse has captivated audiences across the globe, participating in over 40 exhibitions—both group and solo—spanning more than 10 countries across three continents. Prestigious highlights include The Royal Arts Prize Exhibition in London, the New York Art Center, and Venice during the Biennale. DIVE’s work has also achieved landmark recognition, becoming the official campaign artwork for Affordable Art Fair Stockholm in 2023—the first Swedish artist to receive this honor—as well as for Affordable Art Fair New York (Spring) in 2024.
DIVE Madhouse is proud to be part of nearly 300 private and corporate collections worldwide, with artworks hanging alongside some of the great masters, in prominent private collections.
Exhibitions, collectors and live performance
Beyond the canvas, DIVE Madhouse embraces the spontaneity and energy of live painting, a medium that traces back to the artist’s origins. Live performances have graced venues such as NK Stockholm, Affordable Art Fair Stockholm, and the opening of Yuncture House, as well as the stages of musical collaborations with Swedish artists like Caspar Camitz, Carola, and Victor Leksell. These experiences bring a dynamic, performative dimension to DIVE’s artistic practice, forging unforgettable connections with collectors and audiences.
With art that transcends boundaries and a legacy that continues to grow, DIVE Madhouse is redefining contemporary art. It is a celebration of bold aesthetics, a dialogue with the subconscious, and a bridge between artist and collector. Step into the world of DIVE Madhouse—where art inspires, elevates, and transforms.
Midsommarvägen 17
12635, Stockholm Sweden
Instagram: @divemadhouse
Mail: hello@divemadhouse.com
Phone: +46-708993233
