DIVE is the artist pseudonym for its creator Fredrik Sologub. Conceived some 10 years ago, during a time of living in different countries, among different cultures and meeting people from all walks of life - while himself, undergoing changes in his personal life. DIVE is the pseudonym and hence the symbolic arena which lets Fredrik Sologub separate his personal self from the raw expression. An abstract and contemporary expression.
Many of DIVE's abstract and contemporary works are the product of a stream-of-conscious process. Where layer over layer progressively builds up the vivid dynamic of his artworks. The main source of inspiration and fascination is the sub-conscious, dreams and a strive towards the active dialogue with the sub-conscious mind. Often resulting in fragments from dreams or from a distant childhood memory re-appearing within his works. As figurative objects or abstract color-schemes.
Madhouse is the physical and digital platform for DIVE to operate in and on. If there needed to be a definition of one such place, posing some sort of creative ceiling, Madhouse seemed to offer the most suiting creative ceiling height. Ever since it first was born some years ago, it has helped DIVE form his path thru raw and genuine showrooms and intriguing shows, both in physical and digital form.
In recent years, DIVE Madhouse have had the pleasure to show in more than 30 group and solo exhibitions in 10+ countries on 3 continents. DIVE Madhouse has been exhibited at The Royal Arts Prize Exhibition in London, New York Art Centre in New York City and in Venice during the Biennale. His artwork have been the official campaign artwork for Affordable Art Fair Stockholm in 2023, as the first Swedish artist to do so. As well as for Affordable Art Fair New York (spring) in 2024. Having the great joy of sharing his original artworks with over 200 unique private and corporate collectors from all over the world.
Additionally DIVE Madhouse has had the pleasure to paint live, a form from which artistic journey sprang, at e. g. NK Stockholm, Affordable Art Fair Stockholm, opening of Yuncture House as well as live on stage during concerts of Caspar Camitz and Carola.
Instagram: @divemadhouse
Mail: hello@divemadhouse.com
Phone: +46-708993233